UNESCO'S ASSISTANCE ACTIVITIES IN INDIA

UNESCO is an intergovernmental organization. Whatever its Secretariat in Paris does, it does at the behest of government representatives at the General Conference or at sessions of the Executive Board. The record of UNESCO's attainments and drawbacks, therefore, must be seen primarily as the record of governments to implement, nationally and regionally, plans and projects that they have themselves prioritised. It is only against this background that UNESCO's activities in the past half century can be measured. 

Broadly speaking, the nature of activities is two-fold: for the public at large, they represent the monumental, visible, high-profile work done by the Organization against the backdrop of history: the project for the comprehensive study of the Silk Roads, for instance, or the international campaigns launched. for the safeguarding of the world's priceless treasures: Mohenjodaro in Pakistan, the Cultural Triangle in Sri Lanka, the Valley of Kathmandu in Nepal, the city of Bagerhat in Bangladesh, the temple of Borobodur in Indonesia., or, further afield, the safeguarding of Venice in Italy and the Acropolis in Greece and -- the most famous of them all -- the rescuing of the temples of Abu Simbel in Egypt from the rising waters of the Nile following the construction of the Aswan Dam. 

However, not too many people know that UNESCO stepped in to help young, independent countries by providing material and human resources for a host of new institutions: teacher training colleges, schools for engineers and technicians or the training of thousands of teachers. The Organization's discreet but extremely useful role in developing libraries, archives and documentation services often remains unnoticed but it has done much to broaden access to these centres. For instance, the General Information Programme is an unprecedented effort to organise library and documentation resources. Still fewer know -- outside the scientific community -- of the work done by UNESCO in launching man, international scientific programmes in geology, hydrology, oceanography or the environment. These ventures have been driven by two aims: to further knowledge and its application on a worldwide scale, and to instil an awareness of the impact of scientific and technological progress oil the future of mankind. 

The UNESCO Office in India, which began. as a. science office, was established in 1948 as UNESCO's first decentralised office in Asia. Initially known as the South Asia Science Cooperation Office (1948-68), then as the Field Science Office for South Asia (1969-74) and still later as the Regional Office of Science and Technology for South and Central Asia (ROSTSCA), it is now known simply as the UNESCO New Delhi Office. It covers eleven countries of South and Central Asia including Afghanistan, Bangladesh, Bhutan, India, Iran, Maldives, Mongolia, Myanmar, Nepal, Pakistan and Sri. Lanka.

 UNESCO's mission in its science programmes is to encourage the development of science, although the Organization itself does not undertake scientific research. Nor does it function primarily by making research grants to scientists outside the Organization, as do some development agencies (although it does give some research grants). UNESCO's role is best described as a promoter of science or as a `mover' of scientific activity. The actual initiatives that UNESCO takes may be relatively small in themselves and set in motion or managed by at most a small number of scientists, but they are -- and at any rate have the potential to be -- greatly amplified by the actions of others.

In its early years the work of the Office centred on forging links between scientists and scientific institutions in the region and those in other parts of the world. The many symposia and seminars organised by UNESCO on areas of science that were of interest to the region's member states were intended to serve as fora for bringing scientists together. This was followed by a more active role -- sometimes small, at other times more prominent in the setting up of scientific and technical institutions, scientific documentation centres, research institutions, regional networks and centres of advanced studies. Some of these activities were part of UNESCO's ongoing programmes in science, others were tied to projects and were, therefore, timebound. Most of the work done in those years fell into seven broad categories: basic sciences, applied sciences, earth sciences, marine sciences, water sciences, environmental sciences, and informatics given the presumed variety of readers of this book and also because UNESCO's activities in science and technology are so numerous, this brief overview of the Organization's New Delhi Office is based on a necessarily selective approach. It must also be borne in mind that a large part of the Organization's work - in its breadth and depth - deals with research and training, with catalysing and providing the stimulus and setting the high scientific standards necessary for developing schemes and facilities in countries that lack them.

 The field of basic sciences is a case in. point: to promote the study of chemistry, UNESCO has, for many years, taken the initiative to encourage laboratory work in colleges and university courses through support given to the fabrication, supply and maintenance of robust, simple and reliable low cost equipment for students. This programme on Locally Produced Low Cost Equipment for Chemistry teaching, based in the University of Delhi, not only led to training workshops, in Afghanistan, Bangladesh, India, Nepal, Pakistan and Sri Lanka, apart from many others countries outside, the region, but also to the design, assembly, testing, maintenance and use of this equipment and to the production of manuals.

Elsewhere, UNESCO's activities in science have been less broadbased and more specialised. The variety of workshops held in the countries of the region and sponsored by UNESCO attest to this: The International Workshop on Isolation and Structure Elucidation of Natural Products in Chemistry (Karachi) for instance., or the Workshops on Electrochemistry of Semi-Conductor Electrolyte Interface and Photoelectrochemical Cells (Bombay) and Photochemical and Biological Aspects of Medicinal and other Related Plants of Sri Lanka (Peradeniya) and the National Symposium on Geomicrobiological Techniques in Biohydrometallurgical Practices (Pune). Consultancy services, travel grants, fellowships and technical assistance (in terms of expertise and equipment) are so many means by which UNESCO has backed teaching, research and institution- building while Chairs created in the fields of Energy Engineering (IIT, Delhi), Ecotechnology (M.S. Swaminathan Foundation, Madras), Science Capability (Jawaharlal Nehru Centre for Advanced Scientific Research, Bangalore) and Culture (Indira Gandhi National Centre for the Arts, New Delhi) is the Organization's way of upholding standards of excellence and enhancing research. 

All of this has been carried out in response to the needs articulated by UNESCO's member states. In science, regional science and informatics networks -- umbrella organizations enabling scientists in different disciplines to interact and debate issues of interest and urgency -- were created: the South and Central Asian Medicinal and Aromatic Plants (SCAMAP), Botany 2000 Asia, the Asian Symposium on Medicinal Plants, Spices and Other Natural Products (ASMPSONP), Asian Coordinating Group for Chemistry (ACGC) and the Regional Informatics Network for South and Central Asia (RINSCA) among others. Apart from this, the New Delhi Office has all along worked closely with the Asian Physics Education Network (ASPEN), the Conference on the Application of Science and Technology to the Development of Asia (CASTASIA -- for science policy) and the Committee on Science and Technology in Developing Countries (COSTED). Interestingly, at an ASOMPS meeting in Manila in 1992, the 283 participating scientists from 31 countries adopted the Manila Declaration concerning the Ethical Utilisation of Asian Biological Resources.

Several premier institutions in India received UNESCO's technical help in the initial stages of their development. These range from schools of planning and architecture, electronics, ocean biology, turbo machinery, combustion, power engineering, foundry and forge technology to scientific documentation, scientific instruments and arid zone research. Teacher training for engineering colleges was begun and engineering colleges at Allahabad, Bhopal, Durgapur, Jamshedpur, Mangalore, Nagpur, Rourkela, Tiruchchirapalli were started with UNESCO's technical support. The most significant example of such. cooperation was with the Indian Institute of Technology, Bombay, where UNESCO extended wide-ranging help in the shape of laboratory equipment, books for libraries, training facilities, experts and consultants and UNESCO fellowships. The Central Electrical Engineering Research Institute at Pilani, too, was a major beneficiary: UNESCO loaned the services of several experts for advanced techniques in semi-conductor devices, fellowships, study tours and equipment. 

Regional training courses -- the Organization's forte -- have fashioned pools of scientific talent not only in India but in the region as well. Over the years, UNESCO has collaborated regularly with the Wadia Institute of Himalayan Geology on a structural geology course, with the University of Roorkee on a post-graduate hydrology course, with the National Geophysical Research Institute in Hyderabad on an exploration geophysics course, with Anna University in Madras on a water resources management course and with the Central. Arid Zone Research Institute in Jodhpur on a course on the rehabilitation of degraded arid land ecosystems. In recent years, projects on mangroves and on biochemical engineering and biotechnology have been completed while another on ecotechnology is receiving substantial support. 

In the field of environment, the thrust has been on biodiversity conservation, rehabilitation and the management of natural resources. Workshops, training programmes, studies and research have been carried out in arid and semi-arid ecosystems, tropical forests and national parks. 

A highpoint of the environment programme was a one-month regional mobile training seminar held in India and Nepal three years ago for managers of protected areas. it involved an on-the-spot study of the problems and conditions of these areas and the kind of management strategies that could be adopted. Lately, funds have been generated from different donors for studies in ecosystem rehabilitation and long-term research sites in, tropical forests. 

Whereas it was only in 1991 that the mandate of the New Delhi Office was enlarged to include education, UNESCO -- through its Paris headquarters and its Bangkok Office had been working actively in this field in India for many years. As far back as 1962, a centre was established in New Delhi as part of a Regional Programme for Primary Education in Asia. This new Regional Training Centre for Education Planners, Administrators and Supervisors in Asia as it was then known, was one of four such centres set up -- the others were in Bangkok, Manila and Bandung. They were intended to provide short, in-service training courses for government officials for Asia in educational planning. In time, this institution was renamed the National Institute for Educational Planning and Administration (NIEPA). 

However, UNESCO's action in education has not been limited to training, planning, literacy, women and girls or primary education -- although this is certainly a large part of what the Organization is doing today. UNESCO understands education in its broadest and most comprehensive sense as something all-encompassing and lifelong; hence the array of extremely diverse subjects with which it has dealt: farmers' training, population education, script writing for education television, post graduate engineering education and research upgrading of audio-visual units for partially deaf children, book development for the National Institute for the Visually Handicapped, Tamil encyclopedia for children, courses for book illustrators and directors of UNESCO clubs, nutrition and health education, study on traditional technologies, training in education buildings in earthquake-prone areas to name only a few.

Technical assistance given to young institutions at the moment of their founding or at a crucial period in their development could be counted among UNESCO's early achievements in this country: the joint UNESCO-UNDP venture with die Government of India for technical assistance to the Centre for Educational Technology (which later became CIET); centres of excellence for postgraduate agriculture education and research created in 23 universities; and the development of reading rooms in North India are among the well-known examples that can be cited here. The latter, in fact, were small libraries with approximately 200 titles prepared specially for rural readers, and their establishment was followed by a large book distribution campaign. And on the subject of libraries, UNESCO was instrumental in extending library and documentation facilities to the Indian Institute of Mass Communication in 1981-83 and in setting up a mini-printing press.

Many of UNESCO's educational activities in India have been in the nature of meetings and training programmes but the Organization can claim a more `creative' legacy as well. For instance, a Children's History of India was published in 1960 to enable Associated Schools in other countries to obtain authentic literature and materials on the life and culture of India.

In 1972, a Sanskrit Conference was held in New Delhi and inaugurated by the President of India; in 1964 UNESCO supported an International Youth Festival in 1964 and in 1969-70 it helped in organising an international Gandhi Darshan Exhibition. 

From time to time, UNESCO brings out multi-media kits which, given the variety and flexibility of teaching-learning strategies they offer, are useful teaching aids. Prototype multimedia packages were prepared for environmental education under a project in 1986; so, too, was a multimedia kit of teaching in one-teacher schools. More recently simple resource packs for teachers of children with learning disabilities and those for curriculum planners of school health education to prevent AIDS and STD have been designed and field tested by UNESCO Paris and introduced in India through workshops on these subjects. 

In 1987, an important education programme -- Asia Pacific Programme of Education for All (APPEAL) -- was launched in New Delhi by the then Director-General Amadou Mahtar M'Bow with the three-fold aim of eradicating illiteracy in the Asia-Pacific states, universalising primary education and supporting continuing education. Founded on five basic principles -- the guaranteeing of education as a means of development and as a fundamental human right; recognition of the rich cultural heritage of the region; quality and relevance of education; strengthening of each country's capabilities; and special emphasis on the education of women and girls -- APPEAL also laid down the modalities of regional cooperation. 

Taking off from the 1990 World Conference on Education for All in Jomtien, Thailand, and later from the 1993 E-9 Summit in New Delhi, the New Delhi Office, jointly with the Indian authorities, launched a series of initiatives in India and South Asia to tackle EFA concerns through distance education, open schooling, learning without frontiers and through an improvement of the status of teachers. The threat that linked them was a common concern for the qualitative improvement of education, with the stress being laid firmly on education of women and girls -- now considered a priority area. 

However, the specific problems of street children were simultaneously addressed, if only in a small way, and the scope of the Organization's activities was widened to include special education, HIV/AlDS education and education for child labourers as well. 

Recently, a series of three successful workshops on Women and AIDS were conducted in Bihar, Kerala and Nepal under UNESCO sponsorship. They centred on questions such as "Why Women and AIDS", sexual behaviour, implications for women, risk reduction, awareness and self protection, the development of culturally sensitive. teaching and learning material, etc. Interestingly, such culture-specific material to get across the AIDS message was produced by the women participants themselves at each of the workshops in. the form of plays, slogans, songs and stories. The wide-ranging materials on different aspects of social, economic and family life that the meetings threw up testified to the keen interest and involvement the women showed in what, after all, affected their lives directly. 

Distance education and open learning have assumed special importance in the E-9 countries and are now seen as an alternative educational delivery system. (It may be recalled that UNESCO was involved in the training of distance educators through a pilot workshop in 1984). They focus on teacher training and non-formal education, on overcoming the barriers of remoteness, social disadvantage and inequitable resource distribution through high technology, media-based materials, school clusters and local resource persons and thereby extend learning opportunities to more People. Since 1995, and as a first step in the preparation of a management system for coordinating open schooling in India, the Office has embarked on the making of a database on distance education and open schooling for EFA in India - complete with information on programmes, courses and instructional materials ill print, audio and video forms. Thus, what began in a small way -- the education programme was, after all, the junior partner in an office dominated largely by the science programme has grown steadily from localised initiatives, papers and studies to district and block level operations. 

Govt. school in Namakkal selected for Unesco's development project

Government Higher Secondary School in Athanur in Namakkal is one among the nine schools in the country selected for implementing the Unesco funded Education for Sustainable Development (ESD) Rice project in the school for the next six months.

The project is being implemented in six countries across the globe, including India, where rice is a common staple food. In India, the project is being implemented in three schools each in Andhra Pradesh and in Kerala and in two private schools in Dindigul and Tiruchi and one government school in Namakkal.

Under the project, students would get involved in all stages of production activity of rice so as to get practical experience. Due to dynamic economic development, concerns about natural environment and resources, it is essential that students learn and understand the challenges and come out with a solution for a sustainable community.

V. Chandrasekaran, coordinator for the project told The Hindu that the project brings together schools and communities to understand the challenges, think of solutions and initiate steps. As many as 40 students from Class VI to X of the school were selected for the project on the theme ‘Traditional and Cultural practices of Rice’.

They would be observing rice cultivation activities in Kolli Hills and in Vennandur areas. Students should observe all activities, from sowing seed, planting, watering, applying fertilizer and cultivating and a final report would be submitted to Unesco.

Selected students and coordinators will have a chance to attend the conference to be held in Japan, he added.

Under the National Green Corps programme of the Ministry of Environment and Forests, students of the school submitted five activities that outlined solutions for environment protection in schools last year.

The school was selected for ‘Best Activities’ among various schools in the country and later by the Unesco. “More focus is to create awareness among children about environment”, N. Mahesh Kumar, District Environmental Coordinator, CEO office, Namakkal said. The inauguration of the project was held on Friday in which Namakkal District Chief Educational Officer V. Kumar.

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The project is being implemented in six countries where rice is a common staple food

The students would be observing rice cultivation activities in Kolli Hills and in Vennandur areas

7 Tips for Successful E-mail Management

Do you receive dozens to hundreds of emails each day? Does it seem that a disproportionate amount of your professional time is spent reading and replying to messages? Have you ever sent a heated or sloppy email you wish you could take back? The following are seven email management tips that can help you save time, raise productivity, and enhance your brand. Not all of these suggestions may apply to your particular situation. Simply take what ideas you can use and leave the rest.

1. Establish a regular block of time each day to answer emails.
One of the most time consuming and productivity draining tasks at work is answering individual emails as they come in throughout the day. Generally speaking, unless your job is email driven, the amount of time spent on emails should not exceed, at the very most, twenty-five percent of your workday. Establish a regular regiment of answering emails only during a specific period each day. This is separate from the important emails you initiate, which can be written at any time. There may be an occasional exception, such as when you have an important email from your boss or customer. For the most part, however, stick with the time frame so you can be more efficient with your work.

2. Prioritize your emails and answer only the most important.
During your designated email time, prioritize the incoming emails as either “A: must answer,” “B: should answer,” or “C: could answer.” Focus on answering all the “A”s and some of the “B”s. Skip the “C”s. One of the most important rules of time management is to separate the important from the urgent. By prioritizing your emails and answering only the most important messages, you can dramatically increase your productivity.

For more on career success and strengthening your job performance, download free excerpts of my publications (click on titles): "Branding Your Career Like Steve Jobs — Seven Essential Lessons in Work Success," "Confident Communication for Female Professionals," and "Successful Office Networking

3. Answer your emails not individually, but in batches.
If you receive multiple emails from a co-worker or team each day, answer with just one reply. The one message outlines your replies to all recent correspondence. Once you begin this practice, don’t be surprised if some of your colleagues follow your example, leading to overall reduced email traffic.
4. Let your colleagues know you only answer emails during a certain time of day.
This tip may or may not be appropriate in your particular situation, but it's worth considering. With colleagues who expect instant email replies on a regular basis, let them know that you have a set-schedule for answering messages. Some co-workers like to send streams of short emails and expect you to answer each one right back as if you’re conversing or texting. Others may email you with detailed requests and expect you to respond right away. Both behaviors show a disregard of your time. There’s a time management saying: “Poor planning on your part does not constitute an emergency on my part.” You’re in charge of your time. Stick to your email schedule and teach your colleagues to respect it.
5. Save and review your most important messages before clicking “send.”
Our writing is an important aspect of our professional brand. Messages that contain multiple spelling, grammar, and other writing mistakes can create the perception that the author is careless, impulsive, or simply a poor writer — not the impressions you want to create if you desire professional respect and advancement. Before sending out an important email, save it, do something else for a few minutes, then come back and proof read. You may be surprised and relieved at the mistakes you find.

6. Treat each work related email as potential public information.
The messages you send and receive via company email are the property of your employer. They can be surveilled, flagged, and in some cases used as evidence to support punitive measures or legal action. A joint survey of the American Management Association and The ePolicy Institute found that two out of three companies monitor web use. In addition, your colleagues may show or forward your “confidential” emails to others without your permission.

Avoid writing messages on your company email that are angry in tone, attacking in words, gossipy in nature, or offensive in humor. Most importantly, avoid leaking confidential or sensitive company information to those who are not authorized to know. If you think an email you’re about to send could potentially get you into trouble, it may be wise to click “delete” instead. The same applies to your instant messages and social networking activity via company property.
For more on how to deal with difficult colleagues and managers, download free excerpts of my publications (click on titles): "How to Communicate Effectively and Handle Difficult People," "How to Successfully Handle Passive-Aggressive People," and "Communication Success with Four Personality Types."

7. Consider a branding statement as part of your email signature.

In the signature portion of each work email you send, it’s smart branding to include a short statement which represents your professional vision or values. They individualize who you are to the recipient, and serve as a reminder of your product or service. Some professionals include a personalized logo as well. Here are two examples:

Molly Prichard, The Growth and Adventure Company
"Learning never exhausts the mind." – Leonardo da Vinci
Marie Louise Diaz, Author and Blogger

Sharing stories of ordinary women with extraordinary courage.

In conclusion, if you’re inundated with work emails, you can either control them, or let them control you. The astute professional manages emails wisely, and as a result increases both the quality and quantity job performance. It’s one aspect of leadership success.

Six Strategies to Secure Your Job and Advance

“Job security is gone. The driving force of a career must come from the individual.”
– Homa Bahrami

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
– Tom Peters

Since the onset of the current economic downtown I’ve spoken with many professionals on how they’re enhancing the survivability of their jobs, and in many cases even managing to excel and move up. The following are six job protection and advancement strategies, coupled with real life examples.

1. Take on long term, strategic endeavors.
An administrative professional took courses in negotiation and mediation, and became part of the negotiation team representing human resource interests of all administrative staff in the organization. His unique, strategic position meant that he was an unlikely candidate for layoff.
“Even individuals need to develop a brand for themselves .... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.”
– Accelepoint Webzine

2. Participate in revenue generating tasks.
For the past few years the operations director of an organization increased the scope of her responsibility from building security and maintenance to marketing and renting out the facility for conferences and special events. Her revenue generating capacity, plus the personal relationship she established with many regular clients, made her position more secure.
“In a competitive world, organizations are realizing that only people can
brand products or services effectively – that we are not just selling a
branded product but a mass of branded people who support and deliver it.”
– Helena Rubinstein

3. Oversee projects that make you indispensable.
When the assistant manager of a large, non-profit organization was offered the task of upgrading the computer network for the entire firm, he took it on with gusto. Not only was he eager to bring new technology into the organization, he was also well aware of the fact that, as the only employee who knows how to make the computer network run without a hitch, the task made his position in the firm indispensable.
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
– Thomas Edison
For more on career success and strengthening your job performance, download free excerpts of my publications (click on titles): "Branding Your Career Like Steve Jobs — Seven Essential Lessons in Work Success," "Confident Communication for Female Professionals," and "Successful Office Networking."

4. Incorporate multiple positions and responsibilities to reduce employer cost.
When a data processing firm implemented a hiring freeze with possible layoffs on the horizon, an office manager took on an additional position left vacant by the freeze. By clearly demonstrating to her employer that she’s boosting productivity while saving the company money, she increased her value and the likelihood that she’ll be protected from layoffs.
“Things work out best for those who make the best of how things work out.” 
– John Wooden

5. Acquire specializations that make you indispensable.
A high tech professional working for a global media outlet took an advanced certification course which qualified him as one of only two hundred and fifty people in the U.S. with that skill set. This specialization, plus his ability to effectively communicate with clients and managers, helped him keep his job through merger and consolidation.
“If you can, be first. If you can't be first, create a new category in which you can be first.”
– Al Ries & Jack Trout

6. Develop cross-occupational niche.
Example #1: A production worker saw the writing on the wall that his facility was going to shut down and all the jobs outsourced. With great foresight, he took foreign language classes to enhance his qualifications. When layoffs came, he not only survived, but received a promotion to manage from the U.S. the team overseas.
Example #2: Many realtors, in the absence of large number of home sales, are taking courses to branch into areas such as foreclosures and property management.
"Branding demands commitment; commitment to continual re-invention."
– Richard Branson
“Everybody wants to be a winner, but only a few are willing to spend the time and energy to become one, and that separates a winner from all the rest.”
– Br. Philip Keavny

How to Be Ultra Productive — 10 Tips for Mastering Your Time

"Time is what we want most, but what we use worst." – William Penn

"Time is really the only capital that any human being has, and the only thing he can’t afford to lose." – Thomas Edison

"It’s how we spend our time here and now, that really matters. If you are fed up with the way you have come to interact with time, change it." – Marcia Wieder

Do you ever wish you had more time to do everything? Have you had days that were busy but inefficient? Would you like to be highly productive, feel accomplished at the end of each day, with even time to spare?

The following are ten tips to help master your time, interspersed with thoughtful quotes, many of which from well-known, successful individuals who have (obviously) made good use of their time.
1. Do not confuse busyness with productivity. Highly productive people are often less busy than those who are overworked and overwhelmed.

"It’s not enough to be busy, so are the ants. The question is, what are we busy about?" – Henry David Thoreau

2. Do not confuse the urgent with the important. Last-minute distractions from yourself and especially others are not necessarily priorities.

"Your time is limited, so don't waste it living someone else's life." – Steve Jobs
"If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got." – Lee Iacocca

3. The key to time management is self-management.

"The bad news is time flies. The good news is you’re the pilot." – Michael Altshuler

4. Remember the 80/20 rule of time management, which tells us that 80 percent of the importance of what we do in any given day lies in only twenty percent of the activities. Therefore, if you focus on accomplishing the top twenty percent of the most important tasks, you will feel more productive and satisfied at the end of the day.

"One man gets only a week’s value out of a year while another man gets a full year’s value out of a week." – Charles Richards

“I get paid not by how many hours I work, but by the importance of the problems I solve.” – Anonymous

5. Use a good day planner. The best ones give you at least one full page (or screen) per day, with space allocated for each working hour of the day.
"I must govern the clock, not be governed by it." – Golda Meir
For more on career success and strengthening your job performance, download free excerpts of my publications (click on titles): "Branding Your Career Like Steve Jobs — Seven Essential Lessons in Work Success," "Confident Communication for Female Professionals," and "Successful Office Networking."

6. Separate obligatory time from discretionary time. In your day planner, block out all the times when you’re committed to others to be at a certain place at a certain time, such as meetings, conferences and other appointments. What’s not your obligatory time is your discretionary time. This is the time you can manage.
"Realize that now, in this moment of time, you are creating. You are creating your next moment. That is what’s real." – Sara Paddison

7. List: At the beginning of each day, write down a bullet-point list of everything you would like to accomplish this day.
"Make use of time, let not advantage slip." – William Shakespeare
"This time, like all times, is a very good one, if we but know what to do with it." – Ralph Waldo Emerson

8. Prioritize: Next to each bullet-point item, assign an “A” if this is a “must do” item for today, a “B” for “should do” and a “C” for “could do.” For large projects, break it down into small parts and prioritize. Divide-and-conquer.
“For every minute spent organizing, an hour is earned.” – Benjamin Franklin
"The key is in not spending time, but in investing it." – Stephen R. Covey

9. Implement: Focus on accomplishing your “A” list with your discretionary time. Check off each item as it's complete. With this system, even if you only accomplish twenty percent of your entire list for the day, you still would have accomplished eighty percent of the most important work.
"Until we can manage time, we can manage nothing else." – Peter F. Drucker

10. What you don’t finish today, transfer to your list for tomorrow and reprioritize.
In conclusion, when we manage our time wisely, we can be at our productive best, so we can enjoy life more and rest!
"Time equals life; therefore, waste your time and waste of your life, or master your time and master your life."

Do What is Important, Not What is Urgent

We all feel under pressure to reply to emails, tweets, texts and sacrifice what is really important. There will always be emails in the inbox. Carrying out chores will never create ground breaking and remarkable work.

Successful creative people put their work first, not last. They start the day with their real work. That’s when they feel energized and industrious. You owe it to yourself to make your creative development the top priority.

Mozart always put his music first. He would compose anywhere—at meals, talking to friends, playing pool and most famously while his wife was giving birth in the next room. Although he died young, he wrote huge amounts of music. It would take over 8 days to play all of his music, one piece after the next, without stopping. Mozart put creativity first. Great people treat trifles as trifles and important matters as important.

The great French product designer Philippe Stark believes that if you have an idea you should transform it into a finished work as soon as possible. You get a shot of energy and excitement from an idea and you have to use that power. If you put work aside for a while and come back to it—you lose that exhilaration and start to question what you’re doing. You begin to think more logically - doubt sets in and the energy level drops. If you have an idea you have to bring it to completion quickly. You have to ignore everything and concentrate on your creative task.


Do not spend the best part of the day, when you are fresh, completing chores. When you turn to your serious work, your energy will have dropped and it’ll be harder to focus. Goethe said ‘Things which matter most must never be at the mercy of things which matter least.
’
It takes time to create something remarkable—a novel, a design, a software application or a revolutionary new company. It will never seem as urgent as the pestering electronic media we are swamped with. The thing that is most important is often the most quiet.

The Secret of Success in Life

It is not immediately obvious what it means to be successful in life. The term is used generally to describe a professional success, that is, a signal achievement at work, indicated in part, but only in part, by having made a lot of money. Sometimes success means preeminence in politics or science or sports in a manner that does not necessarily imply financial attainment, but rather public recognition. Those who become famous in the arts or by virtue of charitable acts or acts of bravery are thought to be successful also. Others speak perhaps less conventionally of successfully raising children and grandchildren. That is not what most people mean by success, but a good case can be made for that achievement being especially important; and different societies have regarded the work of bringing up the next generation as critically important.

Let me say what I mean by success: success is the ability of individuals to reach their own goals and achieve their own purposes. I do not mean goals such as becoming a movie star, or winning the Nobel Prize in literature or becoming the President of the United States. Or simply making more money than everybody else. By that standard virtually no one is successful. But I think it is possible for these individuals and others to find in other ways those satisfactions that are associated with those lofty achievements, namely, recognition, admiration and a sense of importance.

However, I recognize that certain particular accomplishments tend to mean success to most people. These are: finding a job and a career that has status in our society and that brings with it enough financial reward that it is possible to live comfortably. This is the familiar picture of a house with a picket fence. The particular kind of work they will engage in will otherwise vary widely. Part of this success—in the eyes of most people—is a loving family, usually including children--and good friends. And having a place in the community.

Plainly, there are a number of factors that influence someone’s future success, starting with choosing the right parents in the right country. The children of affluent, educated parents are more likely themselves to be well-educated and ultimately employed successfully in good jobs. I take this to be an outgrowth of plain good luck. And good luck enters into people’s lives over and over again in many ways. Most truly distinguished individuals acknowledge the influence of luck in their lives.
The children of the “right parents” are likely to move in the right circles. If they attend the right college, they are likely to meet and marry individuals who are, themselves, successful. Every lucky step along the way gives more opportunities.

Also, for reasons that I do not need to belabor, it is advantageous for an individual to be especially bright, unusually attractive, talented, and, even tall and strong. None of these qualities guarantees success, but they all help. But put together they will not add up to very much unless certain other qualities of mind and personality are present. In other words, having all these advantages will not prevent some people from botching up; and we all know someone like that.

There is one overriding quality of mind and personality that weighs more strongly than anything else in determining eventual success. It is character. Eventual success depends more than anything else on the ability to keep striving in the face of disappointment and rejection. And failure.

I have been struck over the years by how many people fail despite growing up with all the advantages of money and good health; and by how many others there are who start off impaired and impeded by emotional and physical illness and being born into dysfunctional and abusive families, and still manage to succeed. Included in those success stories is a man who could not attend school growing up because of a phobia which then prevented him from leaving his neighborhood, but who ended up owning three or four food franchises. He had previously failed in one business after another. Another man with a similar story ended up going to medical school at a somewhat advanced age and became a pediatrician.

I remember another man who had spent three entire years in a mental hospital when he was young and who kept losing jobs subsequently, but who persisted in looking for work until he found a stable job as a mechanic. He married a woman who loved him, and they had two children.

 I remember a woman with a learning disability who kept talking her way into jobs that she then failed at until she finally rose to prominence in a cosmetics company. Every successful author has gone through a prolonged period of rejection after rejection. Many of the greatest Presidents have failed at previous endeavors or been defeated in previous campaigns. These include Grant, Lincoln and even Washington.

I remember a very troubled young man who managed on his first date to lock himself outside a building on a fire escape. He had one romantic misadventure after another until he finally learned how to approach a woman. After five years of treatment he married.

There was a middle-aged lady who did not think much of herself but who joined a church and by virtue of helping everyone became admired and then beloved by everyone.

I find myself admiring these people who seem to surmount insurmountable difficulties simply by not giving up. They suffer embarrassment and sometimes humiliation, and yet they do not give up. Sometimes I see a child in school who is like that, and I know—and I tell the child’s parents-- that that child will turn out okay. I know that child will catch up, because it is the single virtue of persistence that makes for success.

How to Avoid 7 Common Mistakes on the Road to Success

When you're smarter about how you set goals, you're more likely to succeed. 

 

“One way to keep momentum going is to have constantly greater goals.”—Michael Korda
Everybody and their grandmother (and probably your grandmother) will tell you that setting goals is the key to success. I was taught goal-setting at an early age and I’ve taught goal-setting and goal-getting for many years, to thousands of students.

And for the most part, my students get really stoked as they work with goals and see the amazing results they can create. But every once in a while, a student approaches me and says that they hate goals, and that goals just make their lives miserable and stressful!

How could setting a goal and pursuing something you desire make you feel lousy? I’d never had that experience so I checked some books and articles to try to figure it out. I cam to realize that there are certain goal-setting, goal-getting errors that can make the process backfire on you.
Here are seven:
 

1. Your goals aren’t aligned with who you really are. As Brain Tracy says, “Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.” Do your goals really reflect what’s important to you? Are they the things you think you should want but don’t actually want? Pursuing a goal that isn’t who you are is like wearing shoes two sizes too big or too small—you’ll be miserable. Find goals that fit who you really are, and who you are becoming.

2. You’re pursuing someone else’s goals. You look around and see what a great relationship a friend has or the amazing new career your cousin has. You may see others winning awards or getting paid bundles of money. So you set your sights on what they’ve got. But as Marcus Buckingham says, “We can never achieve goals that envy sets for us. Looking at your friends and wishing you had what they had is a waste of precious energy. Because we are all unique, what makes another happy may do the opposite for you. That's why advice is nice but often disappointing when heeded.” You aren’t here to live someone else’s life, no matter how good it looks from the outside. Only your own internal voice can tell you what will really bring you joy and fulfillment.

3. You want something different but you’re not willing to be different. Change is an inherent part of goal-getting. When you set a worthy goal, it automatically stretches you and makes you confront some of your limiting beliefs and decisions. It forces you to become the kind of person who has or does whatever your goal is. As Les Brown said, “You cannot expect to achieve new goals or move beyond your present circumstances unless you change.” If you’re determined to remain the same old you, expect to achieve the same old results.

4. You don’t appreciate the present. If your happiness is always “out there” somewhere, you’ll never be happy. Waiting to be happy until you reach your goals is a sucker’s game—because there’s always a new goal just out of reach. It’s okay to be a bit discontented with where you are. But you’ll make yourself miserable if you don’t look around and feel grateful for your life as it is now. As long as your heart is beating and you can take a breath, as long as you can experience a new sunrise, you have plenty to appreciate. As Bo Bennett says, “Success is about enjoying what you have and where you are, while pursuing achievable goals.”

5. You don’t really believe you can achieve your goal. Are you trying to do something you believe is impossible for you to achieve? That's like shackling a 200-pound weight to your ankles before a race. It doesn’t matter how brilliantly you design your goals or how tenaciously you pursue them. If you don’t really believe you can reach them, you’ll be fighting yourself the whole way. As Ralph Marston says, “Your goals, minus your doubts, equal your reality.” You’ll certainly create misery for yourself if you insist on dragging your doubts along with you as you work toward your goals.
And here’s the thing about “impossible": You can never prove it. Think about it: We can prove that something can be done. We know that we can break the 4-minute mile and walk on the moon—both things once considered impossible. But there’s no way to prove that you can’t do or achieve something. Even if a million people try and don’t succeed, the 1,000,001st person might. So why believe in impossible at all?

6. You’re trying to get there too fast. People often say that life is a journey—but I’m not sure I’ve ever heard anyone describe life as a sprint! Goals can propel us forward. But natural momentum is not the same as a frantic chase. Andrew Bernstein writes, “We need to distinguish between stress and stimulation. Having deadlines, setting goals, and pushing yourself to perform at capacity are stimulating. Stress is when you're anxious, upset, or frustrated, which dramatically reduces your ability to perform.”
 
7. You haven’t built in smaller wins along the way. Some people have goals that are huge: Eradicate world hunger. Create peace in the Middle East. Marry George Clooney (wait, that one’s been taken). I would never discourage anyone from having big goals. But we all need to make sure we have steps along the way so that we can feel progress. You won’t eradicate hunger all at once. But you can come up with a good project to feed the homeless in your community. You can inspire conferences and brain trusts to develop new approaches. Give yourself bite-size pieces of your large goals. As John Johnson said, “If you make them too big, you get overwhelmed and you don't do anything. If you make small goals and accomplish them, it gives you the confidence to go on to higher goals.”

Setting goals and pursuing them should make you feel inspired, not tired; enthusiastic, not discouraged; and confident, not insecure. I’ll end with a favorite reminder about goals: “When we are motivated by goals that have deep meaning, by dreams that need completion, by pure love that needs expressing, then we truly live.”—Greg Anderson
 

Superstar Rajinikanth joined in Social Media through Twitter on 5/5/2014 (Rajijis First Twit with the link), Rajini's Next movie ?

One of India's most prolific and influential superstars, Rajinikanth's mass popularity and appeal is largely drawn from his mannerisms and stylised dialogue delivery. The usually reticent star is looking forward to interacting with his fans on the platform.

"I've always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately, I never got around to it until now," he said.

Thalaivar, as he is lovingly called, has partnered with CA Media Digital's first venture, Fluence - a celebrity digital network, which will manage his digital presence.

"I am confident that I have the best team and the best guides who will help me connect with my audience," said the superstar.

Twitter's India Market director Rishi Jaitly said: "We welcome Rajinikanth to Twitter, are happy to support his launch on the platform, and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world."

To make Rajinikanth's debut on Twitter more exciting, fans from all over the world, who follow him on @SuperStarRajini in the first week, will receive a 'WelcomeGraph', a personalised welcome picture from the icon.

His new film "Kochadaiiyaan", directed by his younger daughter Soundarya R. Ashwin, is releasing Friday. Touted as the country's first 'photo-realistic performance capture' movie, the movie has generated interest with its new format.

He joins the list of Indian celebrities including Amitabh Bachchan, Shah Rukh Khan who are already on Twitter.

Rajinikanth’s wife Latha, daughters Soundarya, Aishwaryaa and son-in-law Dhanush are already on Twitter.

The superstar, who has joined the micro blogging site a few days ahead of the release of ‘Kochadaiiyaan’, in a video message said “I am happy to connect with my fans through social media starting with Twitter.”

The 63-year-old actor’s official handle is ‘@SuperStarRajini’.  Rajinikanth also said he was looking forward to catching up on the “best Rajini one-liners”.


PS:

Tamil superstar Rajinikanth is the latest celebrity to join Twitter and even before his first tweet, the Kochadaiiyaan actor has already got 158k followers within a day (5/5/2013 status) of joining. 

After his first tweet, Rajinikanth's Twitter handle has got over 35,000 followers and the number is increasing by the minute.

Salutation to the Lord. Vaṇakkam aṉaivarukkum !! A big thank you to all my fans. Excited on this digital journey http://goo.gl/hyuvZx

Rajinikanth is now busy shooting for his next movie ‘Lingaa’, interestingly named after one of his grandsons.

Effective online advertising: 10 best tips-types-techniques of hit marketing

For "effective online advertising" it becomes mandatory to have knowledge of all of the best types and techniques of online marketing and advertising that are prevalent in today's time. Online marketing techniques are one of the most effective and significant tools and weapons for any online marketing, affiliate marketing, blog and website promoting campaigns. I have mentioned here "9 types of over all advertising" and 7 types of online advertising.

After reading these types and techniques of online marketing you will be able to utilize any types, techniques or tricks of online marketing and advertising to your favor. All the types and online advertising techniques described in here are very popular and effective for any online brand promotion, online marketing, and online product sales for a multi-directional online visibility improvement!

Actually, these are most prevalent and the best types of online advertising. You can use these great types,tips and techniques to promote  any type of your marketing campaigns for online selling, marketing, or brand making.


8 types of online advertising techniques described below have best ROI ( return on investment) When it comes to selecting the types and techniques for your online marketing campaigns, the main trick is to find out which type of marketing techniques to adapt and which to avoid, which techniques could be the most rewarding and what could might prove mere wastage of time. There are so many types and techniques available on and off the internet for any type of advertising including online advertising.


All 10 Types of Advertising

In today's modern time there could be existing n number of forms and types of online advertising as it is an ever-evolving field.

1. Television Advertising. (big,best, very costly-most effective for mass-marketing)

2. Radio Advertising (Based on geography,tastes, specific genre)

3. Print Advertising (very popular and widely used mode of marketing)

4. Online Advertising (Internet based, increasingly popular,online promotion)
   
5. Street Advertising ( very old style, still in existence for local products)

6. Covert Advertising (limited visibility-mainly used with Entertainment Media)

7. Billboard Advertising (Quite popular in local places)

8.In-store Advertising (less used-only popular with big brands)

9. Refferal Advertising (offline, online referral based advertising)
    Word of mouth Advertising  (This will always work ! )

9  Types of online ads

Though, you can't  predict the number of existing "types of online ads" as online ads posting is an ever evolving field and every then and now new features are introduced into online ad posting in order to make it more effective and result oriented.But, as of now there are types of online ads based on their features and purposes they serve to the online customers whom to attract the online ads are being created or posted.

    1. Text ads.
    2. Banner ads- Banner advertising is probably the most popular form of online advertising, and      it could be sub categorized in a) static   banner ads B) Flash banner ads and c) blinking ads.
    4. Text link ads.
    5. Signature ads.
    6. HTML ads.
    7. Video ads.
    8. Pop up ads.
    9. Musical ads or sound enabled ads.
    10. Bookmarks ads.

7 Types of online advertising

Pay per Click(PPC)-Google Adword is an excellent example of PPC .

Affiliate marketing-one of the best type of online advertising.  

Local places or local listings (like Google places, Hot Frog, yahoo listings).

Content advertising- Text, image, and video advertising.

Social networking advertising.

email advertising through email marketing.

Online advertising through ad posting on classified sites.
 


First of all, you need to be aware about what all good types and techniques exist that have proved to be effective and have been tested and tried by leading online marketers. Then, find out what all advertising techniques could be most suitable for your own online advertising campaigns, i mean find the niche advertising techniques for your product. Knowing all types of advertising is different from using all types of advertising. Taking all is not well.Only the best suited ones.  

If you have done these two things-You are ready to kick start your online advertising for your online ad campaigns effectively to improve online visibility of your brand.

#1 Niche Advertising Technique

Amazon and eBay are the best examples of this theory that are utilizing this technique to their astounding sale profits.
Niche Marketing has become one of the most effective and popular types of advertising in the current marketing trends. And it has turned into a very significant and popular technique for effective online marketing. Niche advertising technique is strongly based on the concept of catering the very specific user group and it involves the concept of targeted advertising. It's increasingly becoming  popular among online marketer, advertisers, webmasters, bloggers due to its sheer success in grabbing the targeted traffic for their blogs, website, or any online products !

Niche marketing is mainly based upon 'The Long Tail Theory' . This theory says that it's very effective to sell large number of unique items in comparatively small quantities. In short, this technique is based upon the idea of 'sale less of more'

In brief, there could be countless types of online marketing tricks available to you, the trick is that you should select only what exactly suits to your niche product, and this is the essence of following niche advertising techniques. Narrowing down your marketing campaigns to target only the ‘most potential customers’ is the crux of niche marketing techniques


#2 Social network marketing (SNM)

The most popular online marketing strategy available today!


Social network marketing is the best type of online marketing available now-a-days which has been successfuly popular for the last few years and it's increasing day by day as most of the online users are using social networking sites for maintaining their social-personal as well as professional connections. Social media marketing is very effective and targeted since you have all the demographic information of the users. Hence you can precisely decide where to ad and whom to suggest what. Social networking could be very specific, unique,  and particular. You may advertise on social networking sites through free as well as paid advertising methods.


Everyone is very well aware about the power and potential of social networking sites. For eg. Facebook has more than 750 million registered members on their site and advertising on Facebook could generate really awesome leads for your online as well as offline business or products.



Facebook that could surely boost your product sales in no time along with creating a strong online presence for your products or online business.Go ahead and embrace the facebook advertising mania. Its worth it !


Other than Facebook, you should try My Space, Twitter, Friendster,Bebo as social networking sites for best online marketing types, and techniques that really work for your online advertising campaigns.



#3 Social bookmarking- Quick, easy, and free!

Every online business, produts turns to bookmarking sites to submit bookmarks of their webpages so they can be easily found to potential customers! 

Social Bookmarking sites are a great source of online traffic and you can use these social bookmarking sites to market your online products/business in many ways. Once you write any article/blog/promotional ad, you can simply bookmark it to the many well established,popularly big social bookmarking sites where there are thousands or millions users can access your landing page through bookmarking. Online marketing through Social bookmarking sites can provide you a huge number of backlinks and unique daily visits to your main landing page/site/blog page. There are billions of online websites on the Internet and users are simply accessing thier favorite web pages through bookmarking those pages. In return, your bookmarked page can rotate good number of visitors through bookmarks sharing and distribution process.

For an example, if an article or blog page is submitted to Digg, it can get thousands visits in a single day from Digg alone. Such is the effectiveness and popularity of online marketing through social bookmarking sites. Other than Digg, you may use Del.icio.us,  Technorati,  Diigo, Reddit, SquiDoo, Google Bookmarks, Yahoo! Buzz, etc.



#4 Google-Places : Local advertising technique

[Google Places and yahoo Local have resulted in an excellent type of effective advertising techniques for promoting your business to Local area users.]

Google Places ( another one of the best products from Google ) is the best of all Local Online Advertising Types and Techniques. Google Places is increasingly becoming a very popular technique of effective advertising among local businesses (offline+online).The best part : This premium service is all free for use !


If used smartly, Google Places could be very effective technique for advertising your business or products to a rather more local and highly potential customers. Google Places is an ideal advertising tool that comes for free and has the potential to deliver the desired results for your ad campaigns significantly. And, in terms of search engine traffic,it can send a large number of unique visitors to the product site on daily basis, if your product is ranking good with Google Places.

If any user searches any item city-wise on Google then first 3-5 items among top 10 search results will be only from Google Places. This strong traffic towards Google Places makes it very effective technique for Local business owners. Without spending a single penny on Ad posting.

To sign-up for Google Places all you need to do is sign up through your Gmail account and create a free business listing on Google Places with uploads of Images and videos from You Tube ( or your own custom made).



#5 Video marketing: You Tube advertising technique
(Concept of 'Visual-Advertising-Technique')


This one is one of the most visual type of online advertising techniques and doesn't need any introduction. Googles's You Tube is not only the number one video media site but also a hub place for online activities that involve product marketing, promoting, and branding of millions of products from small to big-sized companies across the world (online and offline alike). You Tube's visual advertising is completely video-based. You can find n number of videos on any topic you might imagine, like videos in the form of : tutorials, stories, lessons, interesting clips, etc. You know that Google shows lots of special affection to videos uploaded using You tube and it shows them near the top of the pages of any Google search results. You Tube marketing methods are very effective and capable of creating huge viral traffic and quality backlinks to your webpage or blog post that could be finally converted in instant product lead generation for preselling and selling.

eBay, Amazon and all other online affiliate marketers mostly rely on You Tube for Online

Adverting/promotion of their niche products.

You just simply can't ignore You Tube video-marketing techniques if you seriously want to create good viral traffic for your online product campaigns.


#6 Yahoo ! Answers: one of the easiest online marketing tricks

(It can answer to any types of requirements for your product’s online advertisement and promotion- if used smartly and serenely !)


Yahoo ! might not have initiated its now popular ' Yahoo Answer' section as a platform to promote things, ideas or anything else. It was started as a platform where the Yahoo community users could find answers for their queries/problems with the help of the other community members. But, this is true that many of 'Yahoo Answers' users use it as a an effective marketing technique to promote their affiliate marketing products , blogs or websites. This is because of only the single reason that a large number of 'Yahoo questions and answers' show in the top search results of many search engines.

In Yahoo ! Answer section search questions with keywords and answer it and your answer will be showing up with your link in it and If your answer is chosen to be the best, then it will bring a lot of targeted traffic .

In your answer or advice section there is a place for you to write about your source and that's the place to put your link in.

Briefly Yahoo Answer is a great advertising technique to increase the targeted traffic for your blog or website- all free of cost !


#7 Blog and forum commenting : Prime technique to get organic and viral online traffic

It can successfully create great backlinks and a viral traffic for your products page
Posting relevant comments in various forums and blogs has become very effective and popular link building technique in the recent years. Yes, commenting regularly on blog posts and forums that are relevant to your own blog content with your niche signature can bring you a lot of targeted traffic without spending any money, like on paid advertising. Search for blogs and forums using the keywords that you want to use as your link sugnature too. 

Just keep two things in mind while commenting: Blog-forum commenting could be a great tool to generate free traffic to your online campaign, but if it went wrong then could be very paintaking as well.
#1-Do not post comments that seem like spams, and
#2 always choose the relevant blog and forums before you start posting your comments.

Great technique. It's tested and tried. And it works


#8 eMail marketing techniques
eMail Advertising is considered to be a great weapon for creating instant, loyal and long term Traffic Base !

eMail marketing type of advertising techniques are your sure shot way to immediate success in creating base for consistent, constant and long term traffic generating source.

I am not only saying this from my personal experience alone but recently there is a report published by WebTrends® regarding advertising techniques, which says that , retailers ranked email marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking second and third respectively.
So consider email advertising technique as a very effective weapon in your marketing arsenal. - See more at: http://topbestlisted.blogspot.in/2011/07/advertising-tipstypes-tricks-and.html#sthash.2h4q23Da.dpuf

eMail marketing type of advertising techniques are your sure shot way to immediate success in creating base for consistent, constant and long term traffic generating source.

I am not only saying this from my personal experience alone but recently there is a report published by WebTrends® regarding advertising techniques, which says that , retailers ranked email marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking second and third respectively.

So consider email advertising technique as a very effective weapon in your marketing arsenal.


#9 Online ad posting: A mean of free advertisement
Free and foremost way of effective online advertising


Posting classifieds ads on various ad posting sites could result in an effective, impactful,and powerful marketing method that could pave the way for long lasting marketing success.

As you might have seen that almost all of the top 10 results in several major search engines for most of the keywords belonging to different product and categories are dominated by classifieds sites. If you have your ads posted on these sites, certainly they will also receive part of the clicks made by potential consumers.

You should post classifieds ads on at least 50-100 best classified sites using multiple content, formats and keywords. And post ads on a daily basis to stay near the top of page in search results for your niche topic.


#10 Link-signature : Carry your marketing weapons wherever you go!
Used effectively in eMail Marketing and contented-commenting in forums and blog posts

Well, some might find this a too small in importance to mention it as a type of advertising techniques. But believe me this type of advertising technique can prove to be a very good traffic generator if used in a planned and effective way while posting contented comments in various popular forums and blog posts.

Link-signature technique is a basic and integral part of any email marketing strategy. It is used by all online affiliate marketers as well as any online marketer intended to generate traffic for their links . So, never miss to put your link signature on all out going emails to generate good click rate to your links. And finally good traffic to your original content. 

After reading these types and techniques of online marketing you will be able to utilize any types, techniques or tricks of online marketing and advertising to your favor. All the types and online advertising techniques described in here are very popular and effective for any online brand promotion, online marketing, and online product sales for a multi-directional online visibility improvement! 

Actually, these are most prevalent and the best types of online advertising. You can use these great types,tips and techniques to promote  any type of your marketing campaigns for online selling, marketing, or brand making.


8 types of online advertising techniques described below have best ROI ( return on investment) When it comes to selecting the types and techniques for your online marketing campaigns, the main trick is to find out which type of marketing techniques to adapt and which to avoid, which techniques could be the most rewarding and what could might prove mere wastage of time. There are so many types and techniques available on and off the internet for any type of advertising including online advertising.

- See more at: http://topbestlisted.blogspot.in/2011/07/advertising-tipstypes-tricks-and.html#sthash.2h4q23Da.dpuf

For "effective online advertising" it becomes mandatory to have knowledge of all of the best types and techniques of online marketing and advertising that are prevalent in today's time. Online marketing techniques are one of the most effective and significant tools and weapons for any online marketing, affiliate marketing, blog and website promoting campaigns. I have mentioned here "9 types of over all advertising" and 7 types of online advertising. - See more at: http://topbestlisted.blogspot.in/2011/07/advertising-tipstypes-tricks-and.html#sthash.2h4q23Da.dpuf

For "effective online advertising" it becomes mandatory to have knowledge of all of the best types and techniques of online marketing and advertising that are prevalent in today's time. Online marketing techniques are one of the most effective and significant tools and weapons for any online marketing, affiliate marketing, blog and website promoting campaigns. I have mentioned here "9 types of over all advertising" and 7 types of online advertising.

After reading these types and techniques of online marketing you will be able to utilize any types, techniques or tricks of online marketing and advertising to your favor. All the types and online advertising techniques described in here are very popular and effective for any online brand promotion, online marketing, and online product sales for a multi-directional online visibility improvement! 

Actually, these are most prevalent and the best types of online advertising. You can use these great types,tips and techniques to promote  any type of your marketing campaigns for online selling, marketing, or brand making.


8 types of online advertising techniques described below have best ROI ( return on investment) When it comes to selecting the types and techniques for your online marketing campaigns, the main trick is to find out which type of marketing techniques to adapt and which to avoid, which techniques could be the most rewarding and what could might prove mere wastage of time. There are so many types and techniques available on and off the internet for any type of advertising including online advertising.

All 10 Types of Advertising

 In today's modern time there could be existing n number of forms and types of online advertising as it is an ever-evolving field. 

1. Television Advertising. (big,best, very costly-most effective for mass-marketing)
2. Radio Advertising (Based on geography,tastes, specific genre)
3. Print Advertising (very popular and widely used mode of marketing)
4. Online Advertising (Internet based, increasingly popular,online promotion)
5. Street Advertising ( very old style, still in existence for local products)
6. Covert Advertising (limited visibility-mainly used with Entertainment Media)
7. Billboard Advertising (Quite popular in local places)
8. In-store Advertising (less used-only popular with big brands)
9. Refferal Advertising (offline, online referral based advertising)
10. Word of mouth Advertising  (This will always work ! )

9 Types of online ads

Though, you can't  predict the number of existing "types of online ads" as online ads posting is an ever evolving field and every then and now new features are introduced into online ad posting in order to make it more effective and result oriented.But, as of now there are types of online ads based on their features and purposes they serve to the online customers whom to attract the online ads are being created or posted.

1. Text ads. 
2. Banner ads- Banner advertising is probably the most popular form of online advertising, and it could be sub categorized in a) static banner ads B) Flash banner ads and c) blinking ads. 
3. Text link ads.
4. Signature ads.
5. HTML ads.
6. Video ads.
7. Pop up ads.
8. Musical ads or sound enabled ads.
9. Bookmarks ads.

7 Types of online advertising

1. Pay per Click(PPC)-Google Adword is an excellent example of PPC .
2. Affiliate marketing-one of the best type of online advertising.    
3. Local places or local listings (like Google places, Hot Frog, yahoo listings).
4. Content advertising- Text, image, and video advertising.
5. Social networking advertising.
6. email advertising through email marketing.
7. Online advertising through ad posting on classified sites.

First of all, you need to be aware about what all good types and techniques exist that have proved to be effective and have been tested and tried by leading online marketers. Then, find out what all advertising techniques could be most suitable for your own online advertising campaigns, i mean find the niche advertising techniques for your product. Knowing all types of advertising is different from using all types of advertising. Taking all is not well.Only the best suited ones.   

If you have done these two things-You are ready to kick start your online advertising for your online ad campaigns effectively to improve online visibility of your brand.

I have mentioned about some common types of online advertising techniques in details. There could be many more online advertising techniques that are becoming popular and surely lot more are in pipeline as the field of online advertising is evolving at a high pace due to the immense importance of online advertising in marketing and promotions for any type of business. 

#1 Niche Advertising Technique

Amazon and eBay are the best examples of this theory that are utilizing this technique to their astounding sale profits.

Niche Marketing has become one of the most effective and popular types of advertising in the current marketing trends. And it has turned into a very significant and popular technique for effective online marketing. Niche advertising technique is strongly based on the concept of catering the very specific user group and it involves the concept of targeted advertising. It's increasingly becoming  popular among online marketer, advertisers, webmasters, bloggers due to its sheer success in grabbing the targeted traffic for their blogs, website, or any online products !

Niche marketing is mainly based upon 'The Long Tail Theory' . This theory says that it's very effective to sell large number of unique items in comparatively small quantities. In short, this technique is based upon the idea of 'sale less of more'

In brief, there could be countless types of online marketing tricks available to you, the trick is that you should select only what exactly suits to your niche product, and this is the essence of following niche advertising techniques. Narrowing down your marketing campaigns to target only the ‘most potential customers’ is the crux of niche marketing techniques.

#2 Social network marketing (SNM) 

The most popular online marketing strategy available today!

Social network marketing is the best type of online marketing available now-a-days which has been successfuly popular for the last few years and it's increasing day by day as most of the online users are using social networking sites for maintaining their social-personal as well as professional connections. Social media marketing is very effective and targeted since you have all the demographic information of the users. Hence you can precisely decide where to ad and whom to suggest what. Social networking could be very specific, unique,  and particular. You may advertise on social networking sites through free as well as paid advertising methods.


Everyone is very well aware about the power and potential of social networking sites. For eg. Facebook has more than 750 million registered members on their site and advertising on Facebook could generate really awesome leads for your online as well as offline business or products. You can create free Facebook pages where you can have your products advertised before the people who give a 'like' to your page. Also you can take advantage of paid advertising on Facebook that could surely boost your product sales in no time along with creating a strong online presence for your products or online business.Go ahead and embrace the facebook advertising mania. Its worth it !


Other than Facebook, you should try My Space, Twitter, Friendster,Bebo as social networking sites for best online marketing types, and techniques that really work for your online advertising campaigns.

- See more at: http://topbestlisted.blogspot.in/2011/07/advertising-tipstypes-tricks-and.html#sthash.2h4q23Da.dpuf

For "effective online advertising" it becomes mandatory to have knowledge of all of the best types and techniques of online marketing and advertising that are prevalent in today's time. Online marketing techniques are one of the most effective and significant tools and weapons for any online marketing, affiliate marketing, blog and website promoting campaigns. I have mentioned here "9 types of over all advertising" and 7 types of online advertising.

After reading these types and techniques of online marketing you will be able to utilize any types, techniques or tricks of online marketing and advertising to your favor. All the types and online advertising techniques described in here are very popular and effective for any online brand promotion, online marketing, and online product sales for a multi-directional online visibility improvement! 

Actually, these are most prevalent and the best types of online advertising. You can use these great types,tips and techniques to promote  any type of your marketing campaigns for online selling, marketing, or brand making.


8 types of online advertising techniques described below have best ROI ( return on investment) When it comes to selecting the types and techniques for your online marketing campaigns, the main trick is to find out which type of marketing techniques to adapt and which to avoid, which techniques could be the most rewarding and what could might prove mere wastage of time. There are so many types and techniques available on and off the internet for any type of advertising including online advertising.

All 10 Types of Advertising

 In today's modern time there could be existing n number of forms and types of online advertising as it is an ever-evolving field. 

1. Television Advertising. (big,best, very costly-most effective for mass-marketing)
2. Radio Advertising (Based on geography,tastes, specific genre)
3. Print Advertising (very popular and widely used mode of marketing)
4. Online Advertising (Internet based, increasingly popular,online promotion)
5. Street Advertising ( very old style, still in existence for local products)
6. Covert Advertising (limited visibility-mainly used with Entertainment Media)
7. Billboard Advertising (Quite popular in local places)
8. In-store Advertising (less used-only popular with big brands)
9. Refferal Advertising (offline, online referral based advertising)
10. Word of mouth Advertising  (This will always work ! )

9 Types of online ads

Though, you can't  predict the number of existing "types of online ads" as online ads posting is an ever evolving field and every then and now new features are introduced into online ad posting in order to make it more effective and result oriented.But, as of now there are types of online ads based on their features and purposes they serve to the online customers whom to attract the online ads are being created or posted.

1. Text ads. 
2. Banner ads- Banner advertising is probably the most popular form of online advertising, and it could be sub categorized in a) static banner ads B) Flash banner ads and c) blinking ads. 
3. Text link ads.
4. Signature ads.
5. HTML ads.
6. Video ads.
7. Pop up ads.
8. Musical ads or sound enabled ads.
9. Bookmarks ads.

7 Types of online advertising

1. Pay per Click(PPC)-Google Adword is an excellent example of PPC .
2. Affiliate marketing-one of the best type of online advertising.    
3. Local places or local listings (like Google places, Hot Frog, yahoo listings).
4. Content advertising- Text, image, and video advertising.
5. Social networking advertising.
6. email advertising through email marketing.
7. Online advertising through ad posting on classified sites.

First of all, you need to be aware about what all good types and techniques exist that have proved to be effective and have been tested and tried by leading online marketers. Then, find out what all advertising techniques could be most suitable for your own online advertising campaigns, i mean find the niche advertising techniques for your product. Knowing all types of advertising is different from using all types of advertising. Taking all is not well.Only the best suited ones.   

If you have done these two things-You are ready to kick start your online advertising for your online ad campaigns effectively to improve online visibility of your brand.

I have mentioned about some common types of online advertising techniques in details. There could be many more online advertising techniques that are becoming popular and surely lot more are in pipeline as the field of online advertising is evolving at a high pace due to the immense importance of online advertising in marketing and promotions for any type of business. 

#1 Niche Advertising Technique

Amazon and eBay are the best examples of this theory that are utilizing this technique to their astounding sale profits.

Niche Marketing has become one of the most effective and popular types of advertising in the current marketing trends. And it has turned into a very significant and popular technique for effective online marketing. Niche advertising technique is strongly based on the concept of catering the very specific user group and it involves the concept of targeted advertising. It's increasingly becoming  popular among online marketer, advertisers, webmasters, bloggers due to its sheer success in grabbing the targeted traffic for their blogs, website, or any online products !

Niche marketing is mainly based upon 'The Long Tail Theory' . This theory says that it's very effective to sell large number of unique items in comparatively small quantities. In short, this technique is based upon the idea of 'sale less of more'

In brief, there could be countless types of online marketing tricks available to you, the trick is that you should select only what exactly suits to your niche product, and this is the essence of following niche advertising techniques. Narrowing down your marketing campaigns to target only the ‘most potential customers’ is the crux of niche marketing techniques.

#2 Social network marketing (SNM) 

The most popular online marketing strategy available today!

Social network marketing is the best type of online marketing available now-a-days which has been successfuly popular for the last few years and it's increasing day by day as most of the online users are using social networking sites for maintaining their social-personal as well as professional connections. Social media marketing is very effective and targeted since you have all the demographic information of the users. Hence you can precisely decide where to ad and whom to suggest what. Social networking could be very specific, unique,  and particular. You may advertise on social networking sites through free as well as paid advertising methods.


Everyone is very well aware about the power and potential of social networking sites. For eg. Facebook has more than 750 million registered members on their site and advertising on Facebook could generate really awesome leads for your online as well as offline business or products. You can create free Facebook pages where you can have your products advertised before the people who give a 'like' to your page. Also you can take advantage of paid advertising on Facebook that could surely boost your product sales in no time along with creating a strong online presence for your products or online business.Go ahead and embrace the facebook advertising mania. Its worth it !


Other than Facebook, you should try My Space, Twitter, Friendster,Bebo as social networking sites for best online marketing types, and techniques that really work for your online advertising campaigns.

- See more at: http://topbestlisted.blogspot.in/2011/07/advertising-tipstypes-tricks-and.html#sthash.2h4q23Da.dpuf